Smoothly
Outsource the small stuff to one fixed person, in one place.
OVERVIEW
Smoothly lets clients hand routine, repeatable work to a fixed remote assistant, then collaborate, communicate, create, manage and report on those tasks in one place. I came on as the solo designer to take a raw idea to a shippable MVP across three roles: client, assistant, and an admin who can act on behalf of either.
THE PROBLEM
The pitch sounded simple (outsource small tasks), but the moment we started brainstorming it ballooned. Each of the three roles needed to create, manage and report on work, and the admin had to be able to do any of it on someone else's behalf: mark a task complete after a phone call, or step into a stuck collaboration. Designed naively, that overlap becomes three bloated apps fighting over the same screens.
THE APPROACH
I owned the whole arc solo: refining the founder's idea, building a persona for each role, then separate user flows, low-fidelity wireframes and clickable prototypes for client, assistant and admin. I tested those prototypes with the founder and real users, and the wireframes went through several revision rounds before a single pixel got polished. Visual design followed the client's existing brand guidelines and Font Awesome icon set, kept deliberately modern so it never felt dated.
Solo, and end-to-end.
Seven stages, one designer, one coherent product across three roles, from discovery through handoff. Keep scrolling to walk the process step by step.
OUTCOME
A three-role product that read as one coherent thing instead of three apps fighting for the same screens. Around 200 polished, tested screens shipped as a system the engineering team could build straight from.
A walk through what the prototype was built from, and the polished screens that shipped.
User Flow
A complete flow for the Client role, mapped before a single screen got drawn. The Assistant and Admin roles followed the same method, each given its own world rather than being squeezed into a shared template.
Wireframes
The low-fi screens the clickable prototype was built from. These went through several revision rounds with the founder and real users before any visual design started.
Final UI
~200 polished screens across the three roles, built on the client's brand guidelines. A selection of the screens that did the heaviest lifting in the product.
Working with Asad was truly a pleasure. He understood the brief from the start, giving guidance and approaches based on his experience. He exceeded my expectations with the deliverables, providing more than what was asked, which I was delighted with. I now have my go-to UX person for all future projects!
Have a product like this on your plate?
That kind of end-to-end complexity, or a different tangle you need someone to sit with from strategy to handoff. Tell me where you are and I'll tell you how I'd help. Replies within 24 hours.