Game Event

Project name changed for confidentiality

An iOS app for finding (or starting) a pickup game, anywhere in the world.

ROLE

UX Designer · Concept to Prototype

SCOPE

iOS · Wireframes + Clickable Prototype

Game Event — hero cover of the shipped product

OVERVIEW

Game Event is an iOS app concept for creating and joining games and activities anywhere in the world. Search "football" in "New York" with a date and the app shows you games other people have already created, ready to join. Want to start your own? Create a game and let others find you. I came on as the solo designer to take the founder's idea from raw concept to a tested clickable prototype the team could take straight into visual design.

THE PROBLEM

The idea was concrete (a Meetup-style search-and-join experience for games), but the brief left the UX wide open. Users needed to do two opposing jobs inside the same app: create a game on their own terms, and discover or join someone else's without friction. Designed naively, those two flows fight for the same screens and the home becomes a confused mix of "things you've made" and "things you might want to join."

THE APPROACH

I owned the whole UX arc solo: refining the founder's idea, building user personas, then mapping flows in Overflow, drawing low-fidelity wireframes in Sketch, and wiring everything into a clickable InVision prototype. The deliverable was the full UX foundation, packaged so the client (or a downstream UI designer) could build polished visuals on top of a tested structure without re-thinking the product.

DESIGN PROCESS

Solo, UX through prototype.

Five stages, one designer, one proven UX foundation, from discovery to a tested clickable prototype. Keep scrolling to walk the process step by step.

SCROLL TO EXPLORE →

THE DESIGN PROCESS

01 02 03 04 05

01 / 05

Discovery

Started by taking in the client's concept and pressure-testing it against the real question: what would make a user pick this over what's already out there? Brainstorming opened the brief up; a competitor audit of apps doing adjacent jobs closed it back down. By the end, I had a clear view of what to take from the market and what to deliberately do differently.

02 / 05

User Personas

Without direct access to users to interview, I built personas from informed assumptions and the questions I could put to the client. Each one captured a different reason to open the app: the organizer who needs to fill a pickup game, and the joiner who just wants to play this weekend.

03 / 05

User Flows

With the personas in place, I mapped complete flows in Overflow for both the create-a-game and join-a-game paths. Each flow was drawn out so every possible navigation move was deliberate, including the edge cases where someone might switch from joining to creating mid-session.

04 / 05

Wireframes

Low-fidelity wireframes for every screen in Sketch, then wired into a clickable prototype and shared with the client to test. The intent was to pressure-test the shape of the product on paper before any visual decisions, so the structure was already proven by the time UI work picked it up.

05 / 05

Handoff

Delivered the clickable prototype paired with annotated user flows that showed each screen in context. The package was designed so the client could move into visual design without ambiguity, and the developer who eventually built it could trace any screen back to its role in the larger flow.

OUTCOME

A complete UX foundation for an iOS game-event app: personas, flows, wireframes and a tested clickable prototype, packaged so the next person to touch the work had a clear, proven structure to build from instead of starting over.

SELECTED WORK

The artifacts behind the foundation: flows and wireframes. Drop in the images and these fill out.

User Flows

Complete flows mapped in Overflow for the two main jobs the app had to do well. Each one drawn out so every navigation path was deliberate, not improvised.

Create and join game user flow — Create & Join · App flow

Wireframes

Low-fidelity wireframes for every screen, drawn in Sketch and wired into a clickable prototype for testing. A few of those wireframes are shown here.

Game detail with players — Game · Players & join

Profile · Friend

Profile · Edit

“

Asad is a very solid worker. He met every deadline ahead of time, and he produced very good work. We're very pleased with the outcome.

Founder · Game Event

Have a product like this on your plate?

That kind of end-to-end complexity, or a different tangle you need someone to sit with from strategy to handoff. Tell me where you are and I'll tell you how I'd help. Replies within 24 hours.

me@asadamalik.com

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